Bringing essential business discipline to creative marketing flair, this business and marketing course examines how emerging marketing techniques are used to transform organisations. It gives you the skills to play an effective role in one of business’s most dynamic areas.
What's covered in the course?
This is a practice-based study environment, and from day one you’re seen as a business professional with marketing expertise.
You get a clear view of how organisations operate, the contemporary challenges and opportunities ahead of them, and the business-focused creativity needed to successfully market them.
Your studies are varied and will give you a satisfyingly wide breadth of knowledge. Among your core and optional modules are: New Venture Creation; Managing People, Organisations and Self; and Marketing in Business.
You look at Marketing, Advertising and Public Relations Practice, Marketing Research, and Managing the Brand.
After your optional placement year, you might explore Digital Marketing, Sustainable Marketing, International Business and Marketing Strategy.